Hey, who says a professional hockey team can't start a viral marketing campaign on a popular social networking web site? Certainly not the Ottawa Senators.
The Sens have posted a teaser image of their new black third jersey on their Facebook page. And this is it.
Looks like we'll see it on Saturday, November 22. I've added that date to the Countdowns. Thanks to Julian for the heads up on this image.
I like the lace-up collar and the red underneath. I think it'll be a nice jersey. I just can't wait to see what they put on the front. We've heard it's going to be the word SENS but we haven't seen what it will actually look like.
In case you missed it, I posted my thoughts on what the text might look like a couple weeks ago. Nothing official, just some musings based on various leak descriptions.