Wednesday, October 1, 2008

Icethetics Season Preview, Part III


The Icethetics Season Preview continues. All week, I'm getting you caught up with what's new in the world of hockey as it pertains to the right side of your brain.

Logos come and go — a lot like fashions. I find this especially true for the minor leagues. So it's time to get caught up on the new logos unveiled in 2008 — beginning with the AHL.

Not only did they get a new logo, but the Iowa Stars have a new name this season. They are now the Iowa Chops — much to the dismay of hockey fans everywhere. And they unveiled their new logo on July 9.

It pretty much speaks for itself. On, now, to the ECHL.

As part of their 15th anniversary celebration, the Charlotte Checkers unveiled a new logo midway through last season, on January 11 — delivering a great update to a previously childish look.

Don't mess with that bear.

The South Carolina Stingrays also got a new logo — which was unveiled on June 4 — and I'd bet money the same design firm that did the Checkers had a hand in this one. It even borrows from the same color palette.

Notice how much better these hockey logos look without hockey sticks? These are identities these teams can build on for a long time to come. Speaking of identity, the Stingrays also took the liberty of unveiling the other logos that go with their new branding.

One more ECHL club is getting a new logo. This summer the Texas Wildcatters relocated to California. The Ontario Reign unveiled their new logo on March 17 — before the corpse was even cold.

We'll finish things up with the Canadian Hockey League. The Prince George Cougars of the WHL got a much-needed update to their look with an unveiling on August 20.

The Shawinigan Cataractes of the QMJHL will don a new logo to celebrate their 40th anniversary.

This is one case where I prefer the original. Consult the team's web site for more information.

Almost forgot one. The St. John's Fog Devils of the QMJHL are no more. The club is now simply the Montreal Juniors — or Club de hockey junior de MontrĂ©al.

A simple name with an even simpler logo. Thanks to Matt for catching that one for me.

If you think I missed anything, shoot me an email and I'll be sure to add it. Otherwise, that does it for the this edition of the Icethetics Season Preview. Tomorrow, we're looking at new logos around the NHL. Don't miss it!


Burzum said...

I love the Checkers, Stingrays, and Reign logos - nice updates!

Anonymous said...

That Ontario Reign logo is one of the best minor league logos I've ever seen.

Wozniak said...

i agree with Burzum, the updates were great and makes the team look less childish and more like a real team.

Anonymous said...

The Halifax Mooseheads have a special 15 seasons logo out, but I can't find one of the logo only.

it is featured here however

Ksy92003 said...

I may be biased because the Reign are an affiliate of the Kings, but I still love the logo. They've yet to even play a game as the Ontario Reign, and yet they made it into the Final 4 of that logo tournament.

Matthew said...

So the Iowa Chops are a 'bad idea'? I'm loving that name and logo.

Matt said...

QMJHL: The St. John's Fog Devils became the Montreal Juniors.

S said...

Is it just me, or does that sitngray look like an elephant?

Ogre said...

The AHL is about childish and cartoony logos. The Stingrays new logo disappoints me.

Mattstro Disastro said...

Wow. St. John's gets the shaft again. And for an unimaginative name like the "juniors". As an eastern Canadian, that's pretty sad.

Go Sea Dogs!

Jason said...

I liked the Cougars better before. This new one looks like he's a laughing and smiling Gremlin or something.

ben said...

"The Halifax Mooseheads have a special 15 seasons logo out, but I can't find one of the logo only."

They also announced that they're wearing pink jerseys for a game too sometime in october . I'm actually thinking about going to the game so I'll try to get some pictures and send them in.

Anonymous said...

This summer the Texas Wildcatters relocated to California. The Ontario Reign unveiled their new logo on March 17

this confuses me....where does california connect to ontario? what am i missing?

Alan said...

I think there's a city called Ontario, California.

RussB said...

Yes there is an Ontario, California.

I'm surprised that there hasn't been an uproar about the Shawinigan logo...

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