Wednesday, September 10, 2008

Bruins LEAK Third Jersey!

UPDATE (10/28 11:05 AM): Some of the information in this post has changed. This "unveiling" was technically a leak by the team. The official release date for the Bruins' third jersey is November 24. Click here for more info...

According to, the Boston Bruins unveiled their new third jersey tonight at the State of the Bruins event.

The jerseys are basically what was expected — black with the secondary logo on the front and the primary logo on the shoulders. Sound familiar? It's exactly what we saw in the preview back in February.

Here are some pictures from Chris at of Milan Lucic in the new sweater.

credit: Chris @

I find it a little strange that this news comes without any big fanfare. I guess the Bruins wanted to treat their season ticket holders to something special before taking it to the rest of the world.

My thanks to Chris at for the heads up on this news and for posting the great pictures.

When the Bruins post something official on their web site, I'll be sure to let you know.

UPDATE (9/11 9:48 AM): Still no official pictures of the jersey from the Bruins, but they do have a quick little bit on their web site. In an article discussing the State of the Bruins event was the following.

A very special surprise came at the end of the festivities when Milan Lucic walked onto the ice to unveil the Bruins new third jersey. ... A touched Lucic said, “I love you, too” after being lauded by the crowd when he entered the rink.

And despite having a photo gallery from the event online, there are no pictures of Lucic in the third jersey. Still waiting...

UPDATE (9/12 10:20 AM): I've added a photo gallery for the Bruins' new third jersey. Because the Bruins have yet to post anything official, the gallery is currently made up only of photos from Chris at

I'll post more as I find them.

Hurricanes Unveil Third Jersey!

The Carolina Hurricanes became the first team to unveil their new third jersey. They did so at a new conference this afternoon which was streamed live via their official web site.

We even did a live blog today here at Icethetics.

As you can see from the picture, the new sweater is black with the team's secondary logo with the storm flag on the front. It features thick red and silver stripes around the arms and a red stripe around the waist. Above that red stripe is a stripe of storm flags similar to the ones on the regular home and road sweaters. The difference being the flags are black with silver outlining and a silver square in the middle. On the shoulders is the primary logo in black and grey.

These images are from the live video stream of the event.

The team made the following image available on their site so you can see the complete look.

It was announced that the jerseys would go on sale to the public at the Caniac Carnival next weekend. And on their official web site, there's a fact sheet outlining some interesting information.

The team began development on this jersey in October 2003. The release states, "With the popularity of the secondary logo and the way in which the Triangle is represented in that symbol, it made sense for it to serve as the focal point. Since our primary team colors are red, black and white, and our other sweaters are red and white, it made sense to choose black as the main color of this new look."

The release also confirms the new sweater will make its on-ice debut on October 13 when the 'Canes play the Red Wings. They also list the dates of 14 other home games when the jersey will be worn. Check out their official site for more information.

By the way, a reader who attended the event sent in some pictures from his cell phone.

All in all it was a short event but to the point. They brought out the players, talked a little bit about the design and development and said goodbye.

The jerseys look great and it's nice to finally see them. Up next: the Buffalo Sabres on September 20!

UPDATE (9/11 12:10 AM): Just like I did last year with the Rbk EDGE jerseys, I'm keeping galleries for each new third jersey that gets released.

You can now find photos of the Hurricanes' alternate sweater by clicking here. Check out the slideshow on the right.

But wait, there's more. In case you missed it, the Hurricanes posted the video from the unveiling on their web site. You can watch it there or on YouTube.

I think that about does it for the coverage of Carolina. Moving on to Boston next.

Icethetics Live Chat II

'Canes To Stream Unveiling Event

Great news for those of you interested in seeing the Carolina Hurricanes unveil their new third jersey today but can't make it to the event. According to an email to fans, you'll be able to watch the unveiling live on the team's official web site.

The news conference will take place today at 12:30 PM EDT and I'll be doing a Live Chat/Live Blog here at Icethetics starting at about 11:30 AM EDT. The live chat will probably run until about 1 PM but I definitely plan to cover the big unveiling.

So I highly recommend you have two browser windows open this afternoon. One with Icethetics for the live chat, and the other with the streaming video of the Hurricanes' news conference. If that doesn't sound like fun, I don't know what does.

But seriously, back to work for me. I'm reorganizing the third jersey section of the sidebar. Just trying to clean things up around here.

IHA Poll: Milwaukee Crusaders

Cast your vote and leave a comment about your decision. Then tell all your friends to drop in and vote! The more voices heard, the more accurate the results!

Starts Wed Sep 10
Ends Sat Sep 13

By the way, I'm trying out a new poll layout this week. We'll see how it works out.

Happy voting!

Concept Art Is Back

It's late. I'm bored. Seems like the perfect reason to write my first random concept art post in over a month. Obviously it's going to involve a lot of third jersey speculation. So let's start at the beginning.

Tomorrow afternoon, the Hurricanes will become the first team to unveil a third jersey in the Rbk EDGE era. You can even join us for a live chat as it happens! On to the art, now.

The one labeled "a" seems to be based on the standard rumors. The other one is pure fantasy. Unique. This same artist has been working on speculative designs for a few other teams. He's got the Kings and Sens covered.

Sens, what a joke. Guess I won't be laughing so hard when my team wears jerseys that read "Bolts" across the front. Our friend Vlad also took a stab at the Thrashers.

Again, rumor-based on the left, fantasy on the right. I really hope Atlanta can do better. I do have another concept design for the Thrash which came before the real text design leaked.

Aside from the choice of font, it's a nice set.

This next one seems to be half-based on rumor. It's a concept for the Blues featuring the Arch but their new third jersey is alleged to be navy.

And we'll finish with an artist just having a little fun with the Devils.

Stare at that logo a little while. You'll start seeing things.

So anyway, time to get excited about all the new third jerseys. The fun kicks off tomorrow when we'll know for sure what at least one of them will look like.