Tuesday, July 1, 2008

Preview Matt's Sabres Rebrand!

Aw, you didn't really think I'd do a launch with nothing more than a post about things you already know, did you?

Icethetics partner artist Matt (aka GhettoFarmBoy) has been hard at work on his latest design in the Rebranding The NHL series. And today, as we launch the new blog, he's offering up a preview of his new Buffalo Sabres logo.

It's looking good. He assures me that the final design will be ready soon.

But just so you don't walk away empty-handed, he's sharing with us one of the logos that didn't make the cut in his final Washington Capitals rebrand.

So I hope it was worth it on moving day. And I've been reading some of the comments posted so far. Here's some quick responses. The logo at the top is not final. It's a placeholder. I understand you like/dislike the color scheme (we can hold a poll on that if you want). The center ice tournament will feature "natural" logos — no all-star or anniversary symbols. We'll get to the mascots but I wanted the first Icethetics tournament to feature all 30 clubs.

Think that answers everything so far. Got any other questions? Feel free to email me or leave a comment.

Icethetics Launched!

Hey everybody! Icethetics is officially here and I know you're excited about that. It's a little bare right now, but give it time.

If you're new to this, Icethetics is a brand new blog born from the merging of the NHL Tournament of Logos and Tournament of Hockey Logos blogs. Icethetics will feature the same great combination of reader-submitted concept art and logo voting as well as so much more!

Over the next few weeks I'll be rolling out all the new features and additions including a brand new concept art gallery, an artist partnership program and a brand new tournament for you to cast your votes! And actually, I'm announcing the new tournament today. It's something I've been talking about for several months at NHLToL.

Get ready for the NHL Tournament of Center Ice Logos! (I know you saw that coming.) Each team has in their arena a unique design painted onto center ice — usually incorporating their primary logo — so in this tournament, you'll be voting on whose is the best.

Last year around this time we did a primary logo tournament which was won by the Montreal Canadiens. It'll be interesting to see if they keep that title for another year.

Anyway, I've got a lot going on today as I get this blog up and running. And like I've said, NHLToL and ToHL aren't going anywhere. But as of today, they will no longer be updated. All of your concept art and logo voting needs will have to be fulfilled by the brand new Icethetics blog!

By the way, my email address is not changing. It will continue to be nhllogos@gmail.com.