Flames Developing Third Jersey

According to an article in today's Calgary Sun, the Calgary Flames will sport a third jersey for the 2009-10 season. They're keeping the design under wraps until next fall.

Sun writer Steve MacFarlane spoke with Flames president Ken King about the new sweaters.

Excited, maybe even a little nervous, you'd think it would be tough for Ken King to keep the new design under wraps for an entire year.

After speaking with the Calgary Flames president about a third jersey the team is going to launch next fall, there's little doubt King will be able to keep the secret.

Four franchises have unveiled new alternates, with another 14 rumoured to be doing the same in the near future. King confessed the Flames are in the final stages of putting theirs together, but was tight-lipped about the new look.

"It's pretty much complete," said King. "We're working on one aspect of one shoulder patch that we're figuring out a little bit, but the rest is complete. It's 95% complete."

So the Flames will join the Minnesota Wild who are also rumored to be planning a third jersey for their 10th anniversary next season.

I hate to copy so much from a single article, but this is a good one filled with lots of new information. MacFarlane went into a little more of an explanation about what to expect from the new design. Sounds interesting.

Hazarding a guess after grilling a few people who have peeked at the new threads and trying to read between the lines of a 10-minute talk with King, the Flames sound like they're putting together something of a departure from their Flaming C design that has become a best-seller.

Not quite an out-of-nowhere fire-breathing horse head — the last crest to adorn an alternate jersey in Calgary — but definitely a new twist.

"It's a different look," said King. "We like to think we've got a reasonable feel for our audience. You look at what other people do. You do look at what the trends are. You look at what you're working from and then what you do is try and come up with something that isn't a compromise.

"You also have to have some courage."

They could make a return to a black base like the horse head sat on, or put the new logo on a classic look similar to one from their past.

"We took a lot of colours into consideration," said King, apologizing for being unable to reveal more. "We looked at black and we looked at red and we looked at variations of them, and I think we settled on something that will work."

Confident as he is the public will approve, King says the venture is always a little scary.

"I'm pretty comfortable, pretty confident people will appreciate it."

I like the idea of third jersey introducing third logos. The idea is that it's something different for the fans to look at on a given night. The Bruins didn't seem to understand this notion at all.

I'll start keeping a list of rumored third jerseys for 2009 once we get them all unveiled for this season. And for whatever it's worth, I'll level my guesses for next year's crop of thirds. Aside from the Wild and Flames, I'd bet on the Avalanche, Predators, Rangers and Capitals.